AI at Gifterria

How we use AI, and how we keep it honest

Our promise

Gifterria is a small team that curates and packs every gift box by hand in Irvine, California. We use AI tools to help us work faster, but people stay in charge: a person reviews, approves or supervises everything AI does for our store. This page explains exactly where we use AI and the checks we run every time.

1. Product images

Some product images are AI-styled scenes. We start from our own photographs of the real box and use AI to improve lighting, background and presentation.

AI never changes what you receive: the items, colors, sizes and counts in every image must match the box we ship. Every new image goes through three checks before it can appear on our site:

  • Automated check: each image is compared against our real product photos for item count, colors, labels, missing or added items, distortions and physical realism. Images that fail are rejected and never shown.
  • Human review: a person on our team looks at every image that passes and approves or rejects it. Nothing is uploaded without that approval.
  • Real-photo check: every listing is reviewed against real, unstyled photos of the box, and those real photos stay on the listing so you can see exactly what you are getting.

Our real product photos are only color-corrected (light and white balance). They are never edited to change the product.

2. No AI people, no fake claims

We never use AI-generated people, hands or faces in our images. Our images never contain made-up reviews, star ratings, "best seller" badges or price claims, and they never show other companies' brands or logos as props.

3. Product descriptions

We use AI to help draft titles and descriptions. A person checks every listing before it goes live:

  • every item listed is checked against what is actually in the box;
  • we only offer personalization we can really make in our own workshop;
  • allergen information for food items is reviewed by a person for every box;
  • we never claim a box is "Made in the USA". We say what is true: it is curated and packed by hand in Irvine.

Every change to a listing is logged, so we can always see what changed, when and why.

4. Reviews

Every review and rating on our site comes from a real customer. AI never writes, edits or selects reviews, and we do not hide negative ones.

5. Prices and discounts

Our prices are never set by AI and never based on your personal data. Everyone shopping our site sees the same price for the same box at the same time.

You may see discounts that are:

  • Public: open to everyone, such as a sitewide sale or a holiday promotion;
  • Earned: available to anyone who meets the same clear conditions, such as signing up for our newsletter, a returning-customer thank-you or a referral reward; or
  • Goodwill: a one-time discount or credit our team offers personally to make things right, for example after a shipping delay or an issue with an order.

Every goodwill discount is decided by a person on our team, case by case, based on what happened with your order. It is never decided by AI or based on your browsing or predicted behavior. We never use AI to decide who gets a discount or how much, and we never target, favor or exclude customers based on their personal data.

6. Your information

We use an AI assistant to help our team draft replies, prepare previews for business orders and keep orders organized.

  • We share only the information a task needs and leave out or mask other personal details.
  • Our AI provider's business terms do not allow it to use our data to train its AI models.
  • A person reviews every email and message before it is sent to you. The only exception is our website chat assistant during supervised test periods (see section 8), which always tells you it is AI.
  • We never put payment details, health information or children's information into AI tools.

7. Business logos and custom designs

If you send us a logo or design for a custom order, we use it only to prepare your preview and produce your order. Previews are clearly marked as digital previews, not photos of the finished product. See Section 24, Customized and Personalized Products, of our Terms of Service.

8. Chat and messages

When you start a chat on our website, you will usually get an automatic welcome message letting you know that a member of our team has been notified. That message is labeled as automated. A real person from our team then joins and answers you. Our team uses Shopify's AI tools to help draft replies, but a person reads, edits and sends every message.

Supervised AI chat tests. From time to time, we test Shopify's AI chat assistant on our website. Our team supervises these tests, monitors the results and reviews conversations to check that answers are accurate. If you chat with us during a test period, you may be answered by the AI assistant, usually when no one from our team is online. You will always know: the chat shows a notice that it is powered by AI from Shopify and may make mistakes, from the moment it opens.

During a test, the AI assistant:

  • answers from our product information, policies and website pages;
  • can look up the status of your order after you sign in;
  • may suggest products based on what you tell it or, if available, your past purchases with us;
  • lets you ask for a person at any time. If no one is online, it shares our email address so our team can reply.

Refunds, order changes, discounts and anything that has gone wrong are always handled by a person on our team. Shopify processes chat messages to generate the assistant's responses and to improve its AI assistant over time, as described in our Privacy Policy. You can always reach us directly at care@gifterria.us.

9. Ongoing checks

We regularly audit the images, listings and AI chat conversations on our site against these rules and fix anything that falls short. We keep our original photos and review records, so every image can be traced back to the real product. We update this page whenever our tools or practices change.

Questions or concerns?

If anything on our site does not match what you received, tell us at care@gifterria.us and we will make it right.

Last updated: November 1, 2026